COLLECTION 2020

IN THIS COLLECTION – DRAWING FROM THE ICONOGRAPHY OF ALPINE CULTURE AND SWISS BAVARIAN HERITAGE - THE FOCUS WILL BE TO CREATE A DYSTOPIAN, TWISTED VERSION OF THE VINTAGE CHALET BOY. PLAYING WITH THE IDEAS OF FETISHIZING, MODERNIZING AND APPROPRIATING THE SWISS AESTHETIC INTO MALE EROTIC CULTURE SUCH AS LEATHER BIKERS AND SAILORS IN THE 80S. REFERENCING ARTISTS SUCH AS JOSEPH BEUYS AND RICHARD PRINCE AS WELL AS WARPING ICONIC 80S TAILORING AND THE 70S ALPINE AESTHETIC, THE COLLECTION WILL BE FULL OF TONGUE IN CHEEK REFERENCES AND FOREMOST CREATE THE VISION OF A MAN WITH A NEW UNDYING SEX APPEAL.